Roxann@BellyRox.com - 313-580-5292 † The Trance of Oriental Dance.
Please refer to the FAQ section at the top of your Burnlounge store for additional questions.
Q: And why would I, the consumer, want to buy music from a BurnLounge site and not from iTunes?
A: It's all about relationships...If my friend Mike told me his worship music was on his own Burnlounge website I would be all over it! Gazillionaire Steve Jobs doesn't need my $1. And since Burnlounge is selling tracks for the exact same price point as iTunes, $0.99 per track, why would I buy from Mr. Jobs...he's not going to help my friend...or should I decide to become a retailer with Burnlounge and have my own store,"I" can earn the commisions on the sale of music. Burnlounge will pay ME - iTunes will pay Mr. Jobs. Same product - different compensation structure.
WHY WE ARE DIFFERENT THAN iTUNES:
1. CONTENT SELECTION: The size and diversity of the catalog of music that will be available, including all of the majors (Sony/BMG, Universal, EMI & Warner), International, under-served, Independents, Island Hop, Reggae, etc... BurnLounge is committed to having the largest single library of digital music content in the world. We have access to sell this music without having to pay for it or negotiate the license agreements with the artists or record labels. Burnlounge is, and always will be about music and entertainment--NOT selling a device. Think about it--if we provide a platform for ALL artists, signed and independents, to not only sell their own music, but all music, where do you think they will find a home?
2. WEBSITE: We can have a professionally designed site in seconds, which we can personalize with the music we love without having to purchase it first! How many teenagers will think that is cool, and quickly jump ship for Burnlounge. They can own and operate their own music store. They will share playlists with friends, research new music, etc... and create their own communities of music lovers within their circles of friends.
3. MONETARY VALUE: We will get PAID to promote the music we love! Stop the pirating, start the profiting! BurnLounge enables people to monetize these personal referral networks, and profit from the sale of music and other entertainment products through multiple points of distribution. The question remains, how many points of distribution does your team represent? There is no limit to the number of teams or stores you can earn commissions.
4. BONFIRE IM: Free to anyone--Incorporates other instant messaging services so you can communicate, develop communities and share music the latest, greatest music with others. The teenagers understand this better than we do!
5. BURNLOUNGE MAGAZINE: Our publication is professionally produced featuring hit bands, cool new products and the latest information in the music industry. It is a great marketing tool which creates culture to help you get more customers. Think about it--what if you were part of "Rolling Stone" or "Spin" magazine when they started? You can order additional Burnlounge magazine copies in your back office in the resource center.
6. PARTNERS: Burnlounge has at the helm, experts in the music, marketing and technology industries. Alex Arnold, Stephen Murray, Ryan Dadd, Rick Dees, Carson Daly, etc... provide deep roots and traction for Burnlounge in the digital music industry. We also have consulting partnerships with many top music industry insiders, experts and analysts. Finally, we have the top PR firm in the industry producing our marketing materials.
7. MERCHANDISE: Music is just the beginning. We will offer ring tones, movies, books, posters, logo wear, "BurnLounge Wear", portable music players, video games, concert tickets, etc... to sell from our Burnlounge stores. These items are provided through e-commerce - you will have NO inventory which has to be purchased. So again, the question remains, "How many points of distribution does your team represent?"
INDUSTRY TRENDS: How much money in downloads?
December 16, 2005 12:55:09 (ET)
WASHINGTON (MarketWatch) -- Nielsen Entertainment Research reports that music labels keep about 34 cents from each 99-cent music track sold through a-la-carte music services. Approximately 31 cents goes to the seller, such as Apple Computer's (AAPL, Trade) iTunes Music Store, and about 34 cents is paid out for rights and royalties, the research firm determined in a study of the market for on-demand programming. The economics of video downloads are similar. "Assuming the 70/30 split, the $1.39 net to the content owner is virtually identical to what a commercial-free episode of a TV series generates from a DVD box set," Nielsen said, according to the Hollywood Reporter. Nielsen is a division of VNU NV (VNUVY, Trade). There is no question that on-demand is the wave of the future, Nielsen said. "The issue is how to best monetize the opportunity and understand the underlying economic models." The concept of "consumer as programmer" is a challenge for businesses, Nielsen said.
GET IN, HERE'S HOW!
1. Go to your friends Burnlounge store or have your family and friends go to your store: www.burnlounge.com/your friends store
2. Click on "Become a Retailer" at the bottom of their store.
3. Follow the prompts. Go slowly, you will want to remember this process as you help others register!
4. Select Mogul with University package. YOU'RE IN!
5. Exit your friends store and go to your store. www.burnlounge.com/your store name
6. Sign in with your username & password
7. Scroll to the bottom of your store and click on ICE tutorial. (This will show you the simple steps to edit your store, create playlists, etc)
8. Your back office and business software are located at www.burnrewards.com
9. Log in with your same username & password. (This may not be operational for a few minutes)
*Your username and password are case-sensitive.
*You must register with a credit card that has YOUR name and YOUR billing address! This is how the record labels track the license of the music you buy.
*Yes, you can use a Visa debit card.
GET OTHERS IN, HERE'S HOW!
1. Call your best friends/contacts and tell them you have just gotten involved in something "HUGE!" Be excited, trust me, you are doing them a "HUGE" favor. It's the biggest thing in 10 years to hit the music and entertainment industry, and you are first!
2. Tell them to go to your music store: www.burnlounge.com/your store and watch the commercial at the bottom. Call them back and say "No pressure, you just have to hear about this - when is a good time to talk?" Get them on the phone with someone who knows more than you.
3. Once they want to "GET IN" refer to the steps above and continue the process over, and over, and over...
OPENING NEW MARKETS:
As we have mentioned, Burnlounge is a new concept, and the marketplace is wide open. The same structure that started with 2 people in Columbia, SC and has developed into a few thousand, can be duplicated in your area. Our system is proven and we are committed to helping those of you who want to build out your communities through your spheres of influence. We are doing it better than anyone in the company and we want to show you how! Here is our strategy:
1. Become a Music Mogul with University and download your (2) favorite albums.
2. Check the team site, www.yourburnteam.com for daily updates.
3. Contact your immediate spheres of influence and invite them to hear more about Burnlounge through our live conference calls, OR listen to an automated corporate summary by dialing: 1-212-990-6677 Option # 1
4. Once you have established your "core team" of Mogul prospects, contact your sponsor/team leader and set a private conference call to explain the next steps. We will help you set this call up. (We recommend a group of 8-12 key individuals who have influence and credibility with others)
5. Once we have a core group of Moguls (15-20) in an area, we will personally come to that area and host a series of meetings/calls, etc... and help you create a system for others to plug in.
ONGOING SUPPORT AND TRAINING:
We will continue to improve our team training and support system. Please understand, the company is in a soft BETA launch and all of this material will be available corporately, as we come out of the launch. We simply want a head start on the country and want to capture as much real estate as possible with this powerful opportunity to be first! Thanks for being part of our team.
